What does your brand say about your company or product? Is it just a logo with a set of brand standards, or is there a pulse behind the logo full of personality that speaks for the brand? It’s important as advertisers to convey a personal message to the consumer via your brand identity that invites, not just speaks to them. This recent article in AdAge really sums up the value of making your brand a verb and not just a noun!
http://adage.com/article/agency-viewpoint/make-brand-a-verb/229088/
Just the other night, as I was in the middle of one of my favorite shows, Obama broke in with a special announcement about the economic crisis in our country. This has been looming for several years now and comes as no surprise to me. All too often the first people let go are in marketing. Corporate sees it as “cutting the fat”, but sometimes when you are in the trees, it’s hard to see the forest. Marketing is crucial to brand survival, especially when competition is high and consumer spending is slimming down. It’s important that the consumer can still identify your brand and knows that you are still there. Recent research from Forrester finds that major brands such as Walmart, Southwest Airlines, Taco Bell and P&G, to name a few, actually expanded their sales, profits and market share by increased advertising spending during the recession. In addition, according to a study at Oregon State University, brands that increase advertising budgets during a recession are also likely to have increased future earnings as well. (http://www.slideshare.net/duanesprague55/why-advertise-in-a-recession)
Right here is where media solutions become so vital! With the expertise of strategic media management, you get the most efficient use of your advertising budgets….1/2 the budget with double the impact.
As I embark on this new venture, I am brought back to the simple things in life that mean so much and what drive my ambitions daily. I believe in the power of strategic media advertising whole-heartedly, and with the encouragement of my family and friends, Wildfire Media Group is now a reality. I am excited about the future of advertising, and the opportunity to create success for my clients and their brands. It’s a brave new world out there in advertising! So much has evolved, that is time for a fresh outlook and approach and I am just the gal to do it. It’s my personal mission to not only service my clients, but to educate them; the sole purpose for “Fired Up”! So let’s join forces, make success together, and celebrate that success like family!
