Fired Up

The Top 10 Reasons Using Wildfire Media Group is your Smartest Advertising Move

Wildfire Media Group — Tue, 08 Nov 2011 19:40:32 +0000

10. NEGOTIATIONS- Better ad terms at a better rate

9. PEACE OF MIND- Safeguarding your investment by ensuring your ads run as placed through daily tracking and post-buy analysis.

8.LIAISON- Client is able to use their time more efficiently rather than fielding sales calls internally

7. EXPERTISE- Utilizing our resources and experience to garner a better return on your investment

6. STRATEGY- Wildfire places media according to a fine-tuned targeted plan that matches the client’s marketing objectives

5. ADVOCATE- Protecting our clients from placement discrepancies and having the foresight to avoid them

4. EDUCATION- We not only want to help our clients grow, we want to educate them on how we are making their advertising budgets work for them

3. CUSTOMER SERVICE- Unlike many agencies, Wildfire will be there for the client from beginning to end of campaign…no task is too small

2. DISCOUNT-Client receives a substantial discount on all media placed by using Wildfire

1. TRUST- Confidence that media management decisions made on the client’s behalf only add value for the client

Making America Beautiful one Ad at a Time

Wildfire Media Group — Thu, 13 Oct 2011 18:33:47 +0000

Lately I’ve been enamored by marketing research that taps into the mind of the female consumer. I found my research on cosmetic surgery fascinating and wanted to share. According to RAB research, Americans spent 10.499 BILLION (YES… I SAID BILLION) dollars in cosmetic surgery procedures last year. Amazingly enough, these numbers are down since 2009 by 2.8%. 37% of women would consider a cosmetic procedure. The top 5 cosmetic procedures are botox, hyaluronic acid injection, laser hair removal, microderm abrasion and a chemical peel. There are countless articles siting mainstream media as the main influence on personal image and the ultimate choice to undergo such procedures. If women account for 90.6% of all cosmetic procedures and 85% of the buying power in America, how will they choose who to call first??? Here are a few facts to digest:

STATISTICS

Women account for 85% of all consumer purchases including:

91% of New Homes
66% PCs
92% Vacations
80% Healthcare
65% New Cars
89% Bank Accounts
93% Food
93 % OTC Pharmaceuticals

American women spend about $5 trillion annually, that is over half the U.S. GDP- source: Sheconomy blog

You do the Math!!

Where are the Ladies?

Wildfire Media Group — Tue, 27 Sep 2011 16:21:34 +0000

Trying to reach the female consumer? You should be! More and more women are making the household decisions about everything from face wash to the financial group managing the family portfolio. The purchasing power of women is staggering, constituting 85% of all brand purchases. Food for thought when you’re building your marketing plan targeting men only…

www.mediabuyerplanner.com

Fourth Quarter-”Go” Time

Wildfire Media Group — Fri, 23 Sep 2011 20:24:58 +0000

4th quarter means two things in the life of a media strategist. 1. It’s time to start strategizing for the year ahead 2. SEASON PREMIERE time! I love 4th Quarter, it’s my favorite, and with that being said I can’t help but weigh in on a few of this season’s delights. My absolute favorite sitcom is Modern Family, and the season premiere was fantastic. The writers for Modern Family are so witty and have a knack for making every character’s story line tie into the other like a fine quilt. My endorsement for best new show is Up All Night, starring Christina Applegate and Maya Rudolph. As a working mother, it’s both hilarious and relatable. And of course I can’t go with out chiming in on the revamped premier of 2 1/2 Men. It’s the strangest unfolding of a hit show that I have ever witnessed; from tiger blood to warlocks to ASHTON KUTCHER? I honestly was a disbeliever that they could replace a main character like Charlie Sheen and keep it alive. That was of course until Tuesday night! I think the ratings say it all. I mean even Charlie is endorsing it….WINNING!

Media Spending Trends in a Down Economy

Wildfire Media Group — Thu, 22 Sep 2011 21:13:34 +0000

As the economy takes another dip, many marketing analysts are predicting advertising budgets to follow. Forrester Research proves that companies continuing to advertise while weathering the economic slide, actually increase their future earnings; as posted in an earlier blog entry of mine. Since I’ve already touched on the economy’s effect on advertisers, it’s time to take a look at the media placement of companies still advertising. According to Business Insiders.com, television and online are predicted to be the most resilient while traditional print will be the most impacted. It’s no surprise that print media is a fading arena. Once filled with such promise and huge ad sales, print is now being replaced by the efficient, environmentally friendly online source. This became evidentially clear to me today as I was sitting in Panera Bread drinking my coffee watching one elderly couple reading the paper, while at least 6 other tables were connected to the free wi-fi surfing the web! The face of advertising is changing, is your marketing strategy changing with it?

(http://www.businessinsider.com/analysts-cut-advertising-estimates-2011-9)

Trending Ad Spend in Bad Economy

Band of Brothers-AOL, Microsoft and Yahoo Team Up

Wildfire Media Group — Thu, 15 Sep 2011 16:12:02 +0000

When it comes to ad sales, no doubt Google is the giant. They have been the leading revenue earner in search engine marketing for some time now, and recently stole the crown as the leader in display ad sales. According to the WSJ by the end of this year, in an effort to combat the giant, AOL, Microsoft, and Yahoo will share/sell ad inventory to compete with Google. The pact between the three also plans to stifle spending that is landing in 3rd party vendor hands. I think it’s a smart, yet desperate, plan. It will be interesting to see if revenues increase as a team and the impact of this alliance on Google ad revenues.

http://allthingsd.com/20110914/all-for-one-yahoo-aol-microsoft-band-together-for-ad-plan/

Nielsen is Officially in the Game

Wildfire Media Group — Thu, 08 Sep 2011 17:11:16 +0000

Nielsen Ratings

With so many media dollars shifting to online budgets, it’s only natural for clients to demand a measurement system to support their online media spend. According to MediaPost.com, as of August 15th Nielsen hit the market with their online media measurement and ratings system. Modeled after their TV ratings and demographic system, their online metrics will provide a much better picture for advertisers who have both TV and online in their media mix. Being able to project and analyze post cross-media performance is a huge advantage for both advertisers and agencies alike.

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=158061

High Dollar meets High Tech

Wildfire Media Group — Tue, 30 Aug 2011 19:45:11 +0000

Historically, wealthy consumers are the hardest demo to reach thru traditional media. According to recent research from IAB, 98% of wealthy American consumers ( HH income of 100k+) are active internet users and recall online ads compared to just 79% of the general population. In fact, affluent Americans spend an average 8 hrs more online than watching television weekly.

As a media strategist, taking this kind of research into account when calculating an effective media plan is critical to reaching the appropriate audience. That is why it’s not only important to utilize the world wide web, but also ensure your ads are on applicable sites and visible to the target consumer. If you are trying to reach the affluent consumer with some extra change and are placing your marketing budgets in other mediums, it’s time to reevaluate your marketing plans…

http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-080111

Category 5 Ratings

Wildfire Media Group — Fri, 26 Aug 2011 17:13:04 +0000

While hurricane Irene is setting it’s sights on the east coast, networks set their sights on ratings boosts from the impending storm. Not only are ratings going to increase on TV and cable, but their online sites will see traffic increases as well. While hurricanes are never fun or welcome, they do have their benefits for advertisers and networks. Advertisers who currently have schedules/sponsorships in place on these networks or sites will likely see double the return on their projected exposure and media spend from Irene. It’s like hitting the media planning jackpot!!

Social Media by Numbers

Wildfire Media Group — Tue, 16 Aug 2011 20:06:22 +0000

Did you love legos as much as I did as a child? Do remember the endless opportunities of objects you could build out of the same box of Legos? Social media marketing seems to be much the same and I am taking it one step at a time; building block-by-block. We all know the benefits of social media marketing; we’ve read and heard about them countless times. I’ve always been a numbers girl myself though, and this visual from Mashable.com of just how powerful social media can be is all the motivation I need to keep building. You know the old movie Field of Dreams says, “If you build it, they will come!”

mashable.com